MARKETING

The following courses are recommended marketing and free electives for students interested in pursuing careers in consumer marketing, business-to-business marketing, sales and sales management, and marketing communication. Students with interests in other marketing careers, such as marketing research, product management, and distribution management, among others, should discuss career choices with their faculty advisor.

Consumer Marketing Track Business-To-Business Marketing Track

BA 344 Advertising Management BA 307 Data Communications and Applications

BA 346 Retail Management BA 343 Sales Management

BA 347 New Products Management BA 345 Business-To-Business Marketing

PC 101 General Psychology BA 448 International Marketing

SO 101 Introduction to Sociology CO 201 Business and Professional Communication

PC 209 Social Psychology

Sales and Sales Management Track Marketing Communication Track

BA 343 Sales Management BA 344 Advertising Management

BA 345 Business-To-Business Marketing BA 443 Electronic Commerce

BA 346 Retail Management BA 445 Direct Marketing

CO 105 Interpersonal Communication CO 203 Studies in Persuasion

CO 201 Business and Professional Communication CO 311 Public Relations I: Principles

CO 312 Public Relations II: Practices

FA 202 Graphic Design Foundations

FA 203 Introduction to Digital Imaging

HC 200 The Creative Process

FA 304 Advertising Design

Graphic Design Track

BA 344 Advertising Management

FA 202 Graphic Design Foundations

FA 203 Introduction to Digital Imaging

FA210 Photography Workshop

FA 303 Typography: Letterforms and Words in Design

FA 304 Advertising Design

FA 305 Web Site Design

FA 423 Graphic Design Workshop