Business Administration Department

Marketing Major

Degree Requirement Summary

I. The Cornerstone Program:

Year Semester

First year: Literature and History taken one semester, Religious Studies and Philosophy

Taken together the other semester

___ Literature GL 100 Critical Encounters Literature FR (F, S)

History GH 100 Critical Encounters History

Exploration 1400-1800 FR (F, S)

___ Religious Studies GR 100 Critical Encounters FR (F, S)

Religious Studies

Philosophy GP 100 Critical Encounters Philosophy FR (F, S)

Second Year

___ Learning Community Linked SO (F, S)

___ Learning Community Linked SO (F ,S)

___ Learning Community Integrating SO (F, S)

Third Year

___ Moral Reasoning JR (F, S)

II. Distribution Requirements

___ Foreign Language I FR (F, S)

Foreign language II (Continuing course from FR (F, S)

Foreign Language I)

___ Natural Scientific Inquiry SO (F, S)

III. Business Core

BA 101 First-Year Business Experience FR (F)

___ MA 119 Applied Calculus for Business (or MA 125) FR (F)

BA 206 Quantitative Analysis FR (F, S)

BA 203 Financial Accounting FR (F, S)

BA 204 Managerial Accounting SO (F, S)

EC 176 Microeconomic Principles SO (F,S)

___ EC 178 Macroeconomic Principles SO (F,S)

___ BA 340 Marketing Principles SO (F, S)

BA 333 Organizational Behavior or BA 308 DSS SO (F, S)

___ BA 336 International Business SO (F, S)

BA 320 Corporate Finance I JR (F, S)

BA 352 Legal Environment of Business JR (F, S)

___ BA 360 Operations Management JR (F, S)

BA 449 Business Policy and Strategy SR (F, S)

IV. Marketing Major

BA 341 Marketing Research SO-JR (F)

BA 342 Consumer Behavior SO-JR (S)

BA 454 Marketing Strategy SR (F, S)

BA Marketing Elective* JR-SR (F, S)

BA Marketing Elective JR-SR (F, S)

BA Marketing Elective JR-SR (F, S)

II. Minor (optional) and/or Free Electives, Internships, Directed Studies, Honors

Courses

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· Three marketing elective courses must be selected from:

BA 343 Sales Management

BA 344 Advertising Management

BA 345 Business-To-Business Marketing

BA 346 Retail Management

BA 347 New Products Management

BA 443 Electronic Commerce

BA 445 Direct Marketing

BA 448 International Marketing

You may include as one of your three marketing electives one of the following:

CO 311 Public Relations I: Principles

FA 202 Graphic Design Foundations

FA 203 Introduction to Digital Imaging

FA 304 Advertising Design