Business Administration Department

 

BA341 Marketing Research                                                                                                              

Fall 2007

Dr. Geoff Lantos

 

AUDIO VISUAL PRESENTATIONS

 

Day        Date         Presentation (Topic)                                     Time          Software

              

T, W        9/4, 8/29    1995 Clio Awards: Little Caesar's More                              (750)

 

Th, W      9/6, 9/5      Hard Candy - Blue Toenails to Green                10 min.       Z7e – Tape 1

 

                               Marketing Success for the Toronto

                               Blue Jays                                                           9 min.       Z6e-Tape 1 (45)

 

T, W        9/11, 9/5    Video Case 3.1 Black Forest Motors/Mercedes

                                Benz                                                                8 min.       Z9e DVD

 

Th, W      9/20, 9/19  Frontline: “The Merchants of Cool”                   3 min.         Frontline: “The

                                MTV’s Ethnography                                                         Merchants of Cool”

                               In-Depth Interviews                                         ~ 5 min.      VHS PH Adv

                                                                                                      .                 Tape 3-001

                               Trading Cards Focus Group Interview               ~ 7 min.      VHS-Z5e-Tape 1-001

                                                                                                                        or Z6e-Tape 2-(3145)

                                Video: Hypnosis Focus Groups                         up to 20 min. Hal Goldberg

 

                                Simpson's Focus Group                                       3 min

 

Not Fall   04             Marketing Research Association: We                17 min.       E+B 7e-(24:50)

                               Can Make a Difference