
Business
Administration Department
BA341 Marketing Research
Fall 2007
Dr. Geoff
Lantos
Day Date Presentation (Topic) Time Software
T,
W
9/4, 8/29 1995 Clio Awards:
Little Caesar's More (750)
Th,
W 9/6,
9/5 Hard
Candy - Blue Toenails to Green 10
min. Z7e – Tape 1
Marketing Success
for the
Blue Jays 9 min. Z6e-Tape
1 (45)
T,
W 9/11,
9/5 Video
Case 3.1
Benz 8 min. Z9e
DVD
Th,
W 9/20,
9/19 Frontline:
“The Merchants of Cool” 3
min. Frontline: “The
MTV’s Ethnography Merchants
of Cool”
In-Depth
Interviews ~
5 min. VHS PH Adv
. Tape 3-001
Trading Cards
Focus Group Interview ~ 7
min. VHS-Z5e-Tape 1-001
or
Z6e-Tape 2-(3145)
Video: Hypnosis Focus Groups up to 20 min. Hal Goldberg
Simpson's
Focus Group 3 min
Not
Fall 04 Marketing
Research Association: We 17
min. E+B 7e-(24:50)
Can Make a
Difference