Business Administration Department

BA347 New Products Management

Dr. Geoff Lantos Fall, 2007

AUDIOVISUAL PRESENTATIONS

Day Date Presentation (Topic) Time Software

W 9/5 Clios 40^th Pt. 2 # 51 Little Caesar’s Pizza

“Training Camp” VHS/DVD

Fossil Is A Reminder of Good Times 8 min. Boone & Kurtz 11e Vol. II

(Classification of Consumer Goods)

Clios 40^th #13 Van-Heusen Shirts “Car Wash” VHS/DVD

Clios 40^th #20 Polaroid Instant Camera “Zoo”

M 9/10 Rollerblade (NP Classification) 8 ½ min. P-H On Location ’99 - 1

W 9/12 2004 Clios #30 – Bud Light “History” VHS/DVD

W 9/12 Enterprise: Perfectly Frank Chicken Franks 2 ½ min. Enterprise

(Reasons for NPs)

McDonald's Cooks up a Burger for 11 min. Nickels/Wood

Grown-up Tastes (Reasons for NPs)

M 9/17 1998 Effies #11 - 3M Active Strips (S/F Factors) 30 sec.

Bic Parfum (S/F Factors) 2 min. ABC/PH2-110

W 9/19 A Museum of Losers: New Product 11 min. Solomon 2001

Showcase (S/F Factors)

M 9/24 Fisher-Price Rescue Heroes 16 min. Zikmund 8e Tape 1

(The New Product Development Process) 13 ½ min.

W 9/26 Ben & Jerry’s (Corporate and NP Strategy) 11 min. Zikmund 8e Tape 1

W 10/3 AT&T Videophone (Demand Push) 3 min. Zikmund 6e

Tape 3-1260

M 10/15 Terra Chips (Entrepreneurial . 8 min Solomon 2001

Approach, Demand Pull)

1994 Festivals #26 (Innovators vs. Initiators) ½ min.

W 10/17 2001 Clios Barclay’s “Player” (Idea ½ min. (34:00)

Generation Introduction)

M 10/22 Global Marketing Research at Activision 8 min. Parasuraman

Hoyer/MacInnis

W 10/24 Frontline: “The Merchants of Cool” Coolhunting 4 min. Frontline VHS

(Trend Extrapolation) 7:45-11:30

Sputnik (Scenario Analysis) 11 min. S&K CB 2000 - 1

M 11/5 Clios 40^th #11 Ford Mustang “Walter Mitty” VHS/DVD

W 11/28 The Business of Toys at Christmas 7 min Wells 4e

(Prototype Development and Testing))

W 12/5 Information Resources, Inc. (IRI) 5 min. P-F ’04 or ’06 or

Parasuraman