BA 340

Geoffrey P. Lantos, Ph.D.
Course Web Site Pages	Return to: Professor Lantos's Home Page

BA 340 - Marketing Principles

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Syllabus	Student Information Inventory
Class Case Discussions	Proofreader's Marks
Syllabus Written Assignments Creative Term Paper Project	Classroom Debates
Classroom Lecture Discussion Outline	Optional Term Paper Project
Applications-Oriented Written Assignment	Sample Exam 1 Fall 2009
Sample Exam 2 Fall 2009	Sample Exam 3 Fall 2009
Using The Business Library Assessment of Team Experience	18 Ideas For Becoming A Master Student Four Spiritual Laws

PowerPoints

1. Introduction to BA 340 Marketing Principles	10. Product Decisions: New Product Planning, Development, and Marketing; Product Life Cycle Strategies
2. The Nature and Scope of Marketing	11. Product Decisions: Product Life Cycle Strategy
3. Strategic Management and the Strategic Marketing Process	12 Pricing Decisions: Pricing Objectives, Strategies, and Techniques
4. Marketing Situation Analysis and The External Marketing Environment, Social Responsibility, and Ethical Responsibilities	13.Distribution Decisions: Channels of Distribution, Physical Distribution, Retailing, and Online Marketing
5. The Role of Marketing Research and Information Systems	14 Promotion Decisions: Overview of Marketing Promotion and Communication Strategy , and the Promotional Mix
6. Buyer Behavior: Consumer Markets	15. International Marketing
7. Buyer Behavior: Organizational Markets	16.
8. Market Segmentation, Target Marketing, and Positioning	17.
9. Product Decisions: Product Design, Services Design and Marketing, Product Mix, Branding, and Packaging	18.