BA 342

Geoffrey P. Lantos, Ph.D.
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BA 342 - Consumer Behavior

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Syllabus	In-Class Team Presentations
	Consumer Behavior On The Worldwide Web
Experiential Exercises	Classroom Debate
Lecture Discussion Outline	Term Paper Project
	Credit Cards on Campus Case
Periodical Article Review	Sample Exam 1 Spring 2009
Sample Exam 2 Spring 2009 In-Class Team Presentations 18 Ideas For Becoming A Master Student Four Spiritual Laws	Sample Exam 3 Spring 2009 Proofreader's Marks Using The Business Library Assessment of Team Experience

PowerPoints

1. Introduction to Consumer Behavior	9. Social Groups and Reference Groups
2. History of Consumer Behavior Research and Theories	10. Family Influences
3. Market Segmentation and Positioning	11. Business and Marketing Ethics
4. Consumer Decision Process I: Overview of Decision Process Behavior	12. Personality and Lifestyle
5. Consumer Decision Process (DP) II: Variations in the Consumer DP	13. Problem Recognition and Motivation
6. Cultural Influences	14. Perception and Information Processing
7. Subcultural Influences
8. Social Stratification and Social Class


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