BA 342

Geoffrey P. Lantos, Ph.D.
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BA 342 - Consumer Behavior

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Syllabus	In-Class Team Presentations
Case Discussions	Consumer Behavior On The Worldwide Web
Experiential Exercises	Classroom Debate
Lecture Discussion Outline	Term Paper Project
Student Information Inventory	Credit Cards on Campus Case
Periodical Article Review	Sample Exam 1 Spring 2008
Sample Exam 2 Spring 2008 In-Class Team Presentations Ethics Lecturette 18 Ideas For Becoming A Master Student	Sample Exam 3 Spring 2008 Proofreader's Marks Using The Business Librar

PowerPoints

1. Introduction to Consumer Behavior	9. Social Groups and Reference Groups
2. History of Consumer Behavior Research and Theories	10. Family Influences
3. Market Segmentation and Positioning	11. Business and Marketing Ethics
4. Consumer Decision Process I: Overview of Decision Process Behavior	12. Personality and Lifestyle
5. Consumer Decision Process (DP) II: Variations in the Consumer DP	13. Problem Recognition and Motivation
6. Cultural Influences	14. Perception and Information Processing
7. Subcultural Influences
8. Social Stratification and Social Class


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