Geoffrey P. Lantos, Ph.D.
Course Web Site Pages

Return to:  Professor Lantos's Home Page 

  

BA 344 -  Advertising Management

  
Some documents on this page are provided as a pdf.  They require the Adobe Acrobat Reader to be opened on your computer.  If you already have the Reader then click on a file below to open it, review it, and/or print it.  If you need the Adobe Acrobat Reader it can be downloaded for free by clicking HERE.
  

 

Student Information Inventory  Syllabus
Using The Business Library Team Advertising Campaign Term Paper Assignment Active Learning Involvement Assignment
Proofreader's Marks Lecture Discussion Outline
Classroom Debate Assignment
18 Ideas For Becoming A Master Student Sample Exam 1 Spring 2008 Sample Exam 2 Spring 2008
Sample Exam 3 Spring 2008
 
Media Data Analysis Problems


 

 

Great Wheat Case

Creative and Media Strategy for the Internet


Exercise 42


Exercise 46


Exercise 49

PowerPoints

1. THE ROLE OF ADVERTISING IN ORGANIZATIONS 8. CREATIVE STRATEGY
2. ORGANIZATION FOR ADVERTISING: THE ADVERTISING AGENCY AND THE CLIENT 9. CREATIVE EXECUTION: PRINT MEDIA COPY
3. THE MARKETING AND ADVERTISING PLANNING PROCESS, AND ADVERTISING CAMPAIGNS 10. CREATIVE EXECUTION: PRINT MEDIA LAYOUT AND DESIGN
4. THE ADVERTISING SPIRAL 11. CREATIVE EXECUTION:  ELECTRONIC MEDIA-TELEVISION
5. STRATEGIC MARKETING RESEARCH 12. CREATIVE EXECUTION: ELECTRONIC MEDIA-RADIO
6. ADVERTISING MESSAGE OBJECTIVES 13. MEDIA STRATEGY AND PLANNING, BUYING, AND EVALUATION
7. BUDGETING FOR ADVERTISING 14. ADVERTISING'S ROLE IN SOCIETY: ECONOMIC, SOCIAL, ETHICAL, AND LEGAL ISSUES 

 


Stonehill College

Return to:  Professor Lantos's Home Page