BA 347

Geoffrey P. Lantos, Ph.D.
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BA 347 - New Product Marketing and Management

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Syllabus	AV Presentations
Case Class Discussions	Classroom Lecture Discussion Outline
Term Paper Project	Special Class Activities
Applications-Oriented Written Assignments	Additional Application Questions
Key Concepts Success/Failure Factors Glossary Websites	Sample Exam 1 Fall 2009 Using The Business Library Oral Presentation Rubric Assessment of Team Experience
Sample Exam 2 Fall 2009 Exercise 14 Exercise 16 Exercise 36	Sample Exam 3 Fall 2009 18 Ideas For Becoming A Master Student Student Information Inventory Proofreader's Marks

PowerPoints

1. Introduction to BA 347 New Products Management	10. Generating Ideas and Creative Techniques
2. Overview of Products and New Products	11. Analytical Attribute Analysis, Mapping Consumer Perceptions and Preferences, and Positioning
3. The Nature of New Product Management	12. Concept Evaluation: The Concept Evaluation System and Prescreen
4. Opportunities and Problems in New Product Development (NPD)	13. Concept Evaluation: The Full Screen, Financial Analysis, and Project Selection
5. An Overview of Success/Failure Factors for NPD	14. Product Protocol
6. Overview of the New Product Development Process (NPDP)	15. Prototype Development and Testing/Product Design
7. Overview of Corporate Strategy and NP Strategy	16. Product Use Testing
8. New Product Strategy: Product Innovation Charter	17 Market Testing: Pre-test Market Analysis
9. Concepts, Sources of Ideas, and Creativity	18.Market Testing: Test Marketing and Rollout


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