The college academy exists to pursue the truth.  The most important truths of life lie in the spiritual realm, for what we believe here determines not only how we live our lives on earth but also our eternal destiny.  We spend our lives trying to discern whether advertisers, newscasters, or family members are telling us the truth.  In matters of spiritual truth as well, we need to ask, "What is the truth?"

     After a personal search for the truth in a world of conflicting religious belief systems, I am convinced that orthodox Christianity, grounded in the Bible, contains the essential truths for our lives.  Everything I teach in my marketing classes pales in importance compared to this.   

   Today there is a lot of confusion, uncertainty, and disagreement on what people believe about critical issues like the nature of God, Christ, sin, and salvation.  Some people even deny that there is universal truth and say that those with convictions are "narrowminded."  However, while tolerance in personal relationships is a virtue, tolerance in truth is a travesty.  Two plus two doesn’t equal 17. It equals four.  

There are many popular but false beliefs which are extremely dangerous: namely, that all roads lead to heaven, that one religion is as good as another, and that it doesn't make any difference what a person believes as long as he's sincere.  However, if absolute truth exists, what some people believe about God, Christ, salvation, and eternity is true, while what others believe is false.